What makes a good Unique Value Proposition (UVP)?
What is UVP and why a good UVP will give you an unfair advantage to stand out in the market.
What is a Unique Value Proposition (UVP)?
A UVP is a simple statement which explains how a product or service provides a better solution or value to customers compared to their competitors.
What makes a good UVP?
Easy to understand
Be clear and concise
Not overhyping and underdelivering
How it’s unique and different from competitors
Highlighting the benefits your customer will get when buying your product
The Framework ✍️
The main message: We help X go to Y by Z
Base your framework on these 3 areas:
Customer - Who is your target customer?
Problem - What problem is the customer currently facing?
Solution - How will you solve the problem?
Examples 💡
Slack
Customer: Small, medium, or large enterprise teams
Problem: People in teams need a shared environment to communicate with each other
Solution: The ability to create different channels and communicate in real time. You can also keep your workspace and communication channels as organised as possible
Shopify
Customers: People who want to open their online stores in e-commerce
Problem: Not having a platform to open a digital online store with core functions and features
Solution: A simple no-code platform to help people create and launch their online businesses
Stripe
Customers: Companies of all sizes, whether small or big
Problem: Complicated financial management of businesses, including sending and receiving payments
Solution: An easy, straight forward digital platform to send and accept payments, as well as invoices all in one place
Conclusion
Here is a Linkedin post I wrote about, which summarises the factors of a good unique value proposition (UVP)👇
Download the pdf version here 👇
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